INTERNATIONAL JOURNAL OF SOCIAL HUMANITIES SCIENCES RESEARCH (JSHSR)

Abstract


A STUDY ABOUT K AND Z GENERATION’S TRUST IN POLITICAL ELECTION CAMPAIGNS

It is possible to say that in Turkey, in the 1950s political competition and political campaigns has appeared with multi-party system (Balcı, 2015). During that period, due to the undeveloped mass media tools, in political communication professional services started in the 90s. In this study the impact of election campaigns on young voters was investigated. Within the scope of the research, how the young voters evalute the election campaigns was investigated. According to the results, election campaigns are not reliable and convincing. Young voters consider election campaigns as a waste of resources and uninformative activity.



Keywords
Political Communication, Political Marketing, Generation K, Generation Z, Election Campaigns



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