INTERNATIONAL JOURNAL OF SOCIAL HUMANITIES SCIENCES RESEARCH (JSHSR)

Abstract


THE EFFECT OF DISPOSITIONAL AND SITUATIONAL FACTORS ON IMPULSE BUYING BEHAVIOR AND A STRUCTURAL EQUATION MODELING

Nowadays consumers don’t only shop for their basic needs, they show impulse buying behavior that they don’t plan and don’t need. Consumer make also impulse buying for their hedonic needs. In the historical perspective, the concept of impulse buying is the subject of many researchers because the percent of impulse buying increase day after day. Also impulse buying gives a lot of useful informations about the consumers profile. As a matter of increasing importance both for retailers and researchers, and increasingly interested in the field of marketing, impulse buying has been the subject of different paradigms for more than half a century, and the factors that affect the concept have been tried to be revealed. Despite the fact that there are many factors in the literature affecting impulse buying, the dispositional and situational factors that are frequently encountered in studies are studied. These factos are considered as one of the most important factors for impulse buying and these are not studied in our country. The study sample consisted of 479 individuals and structural equation modeling was applied to reveal the effects of the dispositional and situational factors on the impulse buying behavior.



Keywords
Impulse buying behavior, dispositional factors, situational factors, consumer behavior



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