INTERNATIONAL JOURNAL OF SOCIAL HUMANITIES SCIENCES RESEARCH (JSHSR)

Abstract


THE EFFECT OF OLFACTORY ON CONSUMER PURCHASING BEHAVIOR

The world’s transformation to a global village, the existence of dozens of types of products from the same product and same quality, using various promotions for the sale of products, making price discounts and e-commerce as becoming the usual shopping method; all directed producers and sellers to the sensory field fort he marketing of the products. Manufacturers and sellers have started to use audio, visual, and olfactory sensory organs to keep their products in the minds of consumers and potential customers and to increase sales loyalty. It has been observed that sensory perception methods ensure brand awareness, the image of the brand and the long life period of the brand. The daily exposure of the human mind to thousands of images and the familiarity of the ears to the voice have directed the producers and sellers to the fragrance area. The manufacturers aim to become familiar with the brands and stores of their customers and thus increase the sales of their products in the long term by using scientifically detecting that smell has been in the human mind for a longer time and positively affects sales.



Keywords
Sensory marketing, perception, smell, consumer purchasing behavior



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