INTERNATIONAL JOURNAL OF SOCIAL HUMANITIES SCIENCES RESEARCH (JSHSR)

Abstract


OVERVIEW OF SHOPPING SITES, FOOD ORDER SITES AND ENERGY DRINK ADVERTISEMENTS IN THE CONTEXT OF CRITICAL THEORY
Especially with the effects of the Covid -19 pandemic, shopping made through digital channels has been increasing continuously since 2019. Marketing managers and advertisers have been trying to sell consumers the most fashionable clothes, cutting-edge technology, latest make-up and other new products very effectively, and these attempts seem to have been largely successful. Consumers, with the irresistible motives of the commercial messages they encounter in every medium, buy the products they do not really need with various psychological effects. Due to Black Friday sales as November approaches, especially in the U.S. Long queues form in front of the shops, especially in front of the shops, a global trade volume of billions of dollars is captured, and in our country, studies are carried out to stimulate the economy with names such as 'Super Friday', 'Legend Friday' and 'Awesome Friday' that lead consumers to shopping. Radio and Television Supreme Council (RTÜK), which is the organization that oversees the broadcasts of all radio and television broadcasts operating in Turkey, reminded that it can broadcast commercials for 20 percent of an hour's broadcast, ie 12 minutes, as a result of intense complaints from the audience. In our country, there are such advertising zones that only shopping sites and online food sites are advertised in these zones, and advertisements belonging to another sector are not included. These tedious advertisements are watched by the audience so much that they inevitably begin to take place in the subconscious of the consumer.

Keywords
Critical Theory, Non-Marketing, Mass Culture, Virtual Water



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