INTERNATIONAL JOURNAL OF SOCIAL HUMANITIES SCIENCES RESEARCH (JSHSR)

Abstract


TURQUALITY / KOSGEB TRADEMARK SUPPORTS AND THEIR RECOGNITION ACCORDING TO TMS-20

Communication and competition in the global world do not define any boundaries. For this reason, the most important phenomenon that supremacy in business in such an environment is the correct information about companies and products and the positive image that supports it. This seems to be the shortest but in fact the longest way is to create a brand. Because the image that is created by the brands that the firm owns as a result of years lasting and costing big budget attempts, naturally got ahead of the name of the company. In this study, the concept of trademark, registration, preservation and recognition of grants given to national and international trademark registration with TURQUALITY and KOSGEB brand support programs are considered



Keywords
TURQUALITY, KOSGEB, Trademark



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