INTERNATIONAL JOURNAL OF SOCIAL HUMANITIES SCIENCES RESEARCH (JSHSR)

Abstract


A REVIEW ON MOST POPULAR COMMERCIALS BY ELECTORATE IN THE JUNE 24, 2018 ELECTIONS

This study focuses on political advertisements, which are screened on television during the June 24th, 2018 President and the 27th Term General Election, and which have the highest number of views on social media. In this context, Saadet Party's radio-themed Change commercial film, Ak Parti's 'Zümrüdüanka' themed advertising film and the Cumhuriyet Halk Parti’s 'We are Coming to the nation' animation advertising film will be examined with the method of semiotic analysis and advertising texts a discourse analysis will be made. Thus, the most watched advertisements of all three parties on social media will be determined according to which advertisement attractiveness and the basic messages delivered in the advertisements will be analyzed.



Keywords
Political Advertising, Advertising Attractiveness, Social Media, Political Communication



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